Poodle Pack Gear
Redesigned brand logos and collateral branded business cards for Poodle Pack Gear. The assignment was to revamp the branding for an existing organization by combining creativity, design skills, and an understanding of the client's vision. The rebranded content is designed to craft a visual identity and essence that embodies the values of the clients, facilitated by direct contact with the organization. Completed for ARTG2252 Graphic Design Principles in August 2024. Presented in a 1920x1080p slideshow format.
Original Brand Logo & Business Card
The client, Sarah, wanted to rebrand Poodle Pack Gear to feel more up to date and appeal to her target audience. Poodle Pack Gear is a small business that specializes in custom sewing and embroidery on gear for pets and humans alike. Sarah's products, consisting of cute accessories and Taylor Swift references, are popular among a younger audience. She wanted the rebrand to be playful, while still honoring the inspiration behind her business: her two poodle service dogs.
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This rebrand keeps Sarah's preferred colors of green and pink, but with updated hues to feel more playful and fun than the dark shades she had before. By providing two inverted options for color, these logos are sure to stand out against any background and are compatible with expanding the branded logo into stamps. This rebrand is young, exciting, and versatile!